Designed around a current pharmaceutical market and product portfolio over a brand's lifecycle
Challenging simulation that models the complexities of the real world
Participants use and develop their skills within an absorbing and complex marketing scenario
Who is it for?
Marketeers with two or more years experience who would like to challenge their current thinking and apply new techniques and processes.
This is an ideal platform for challenging current practises and drawing on up-to-the-minute thinking and techniques.
Participants are able to to explore new principles and tactics to assess their impact and business success.
Detailed information and data drive the real world simulation, allowing participants to explore and develop their skills with a drug from pre launch to maturity.
Progress within the simulation is graphed and complex algorithms model the choices and activities for each of the participating teams.
This is truly a learning-by-doing exercise, where teams explore the impact on the business of the decisions they make.
Challenging current thinking
Developing more effective marketing capabilities
This was the best commercial training I have seen in over 30 years in the industry.
Our team learned the importance of asking questions around the data rather than conducting a one sided tell sell.
There’s a red line that flows the whole way through from the business simulations to patient outcomes.
(We saw) the shift change of understanding the customer’s needs to direct the agenda of the call, rather than setting a ‘company’ agenda.
ACHiiVE listened to our needs in advance and were able to tailor the training sessions to suit the current needs of what was a specialised, experienced hospital sales team.